Edison's Studios is a brand I created to use for my ongoing freelancing business. The Edison's Studios name was chose to encompass all types of bright ideas not just graphics.
Edison's Studios = Bright Ideas
It was important to create a logo that incorporated the lightbulb image but kept it subtle.
I worked from the more obvious to the more refined ideas for the lightbulb, then switched to font exploration.
I searched for fonts that had a modern but were minimalist in nature. Serifs were definitely out since traditional is not what I wanted. I narrowed the field to around 5 fonts that all would work but something was still missing. I was drawn both an extended san serif but when combined with a not traditional elements of a script seemed to complete the look.
It is important to give yourself a time limit so you wont beat the design to death. Limit the iterations to 5 or less and then clean it up and call it good.
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